Client Needs:

The Ad Hound is a great friend of Webmosa, as they provide some wonderful services, in particular, the Ranking Report! They wanted to update their entire build to help streamline their sales efforts, in order to allow them to focus on their technical responsibilities. The project was going to be a large one, they needed a company that could build a big project quickly, in order to prevent loss of revenue.

What Webmosa Provided:

Webmosa like usual, pounced on the project to get it done as quickly as possible. The site was designed so that all the products/services could easily be seen and priced out without trying. Because some of the services are residual, some products were coded to be repeatedly billed, while others were single use. Facebook was critical to their social media campaign, so for most of their pages, a comment section was integrated to encourage engagement to the site - all of which were then shared automatically to the “facebook friends” of the poster.

With "Bee Pollen Enriched" as a trademarked name, it was important that the site emphasized "bees". Relying mostly on traveling trade-shows for business, the client needed an eCommerce site to function easily, so that customers could return to their store (but online), and purchase again in the future. Simplicity, and function were the most important aspects.

Glossary of Common Terms

CMS

Wireframe

SEO

PPC

Lean Six Sigma

SMO

Search Engine

The Ad Hound

Website: www.theadhound.com

Launch: March, 2011
Length of Build: 3 weeks

Components of Build:

  • Low Maintenance Sales Tool
  • National SEO Campaign
  • Social Media Integration
  • “Dog” Themed
  • Advanced Shopping Cart
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