CMS stands for “Content Management System”, which is a website based platform that allows publishing, editing and modifying content. CMS allows for Webmosa clients to log in and make edits on their own, significantly reducing the overall annual cost of online marketing.

With every CMS project, clients are given training at the completion of the build, so that they can easily manage their site. Webmosa further extends help by retraining when necessary, and is happy to make modifications if it is outside a client’s comfort.

A wireframe is the blueprint of your future website. The design is simplified to just the framework, using lines and boxes with text descriptions. This is an efficient, and effective way to plan out the foundation of the build. Webmosa will gather ideas from the “kick-off meeting”, and then put together a wireframe immediately so clients can confirm that the idea is mutually understood.

SEO stands for Search Engine Optimization, which is the process of improving a website’s ranking in the search engine results. SEO can be a very complex subject, but normally proves to be an economic alternative to PPC advertising.

PPC stands for Pay-Per-Click, which is an online advertising option in which the owner pays only if/when a viewer clicks on the ad. PPC gives the owner definitive control of the budget, and clicks, but as a bidding advertisement process, individual leads can often be expensive.

Six Sigma is a business management strategy, and is widely used in many sectors of industry. The Lean aspect, is to not only improve the quality of a process, but also to do so by using less materials/waste, ultimately making the cost of operation far cheaper.

The term Six Sigma originated from the terminology associated with statistical modeling. The maturity of the sigma rating indicates the percentage of defect-free operations. People who are trained in Six Sigma, must undergo classes and case studies, and are certified at 5 levels, where “Master Black Belt” is the highest, then followed by “Black Belt”.

SMO stands for Social Media Optimization, and can also be called social SEO, and is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization. Common tactics include utilizing social sites such as Facebook, or Twitter.

Search Engines are popular websites that viewers use to find other websites. The most popular search engine is Google, followed then by Yahoo! and Bing.