What is SEO, and How Does SEO Work?

How Do I know SEO is something I Need? 

This is a fantastic question, and one that is quite popular. SEO stands for “Search Engine Optimization”, and it short, it is what helps websites show up for searches. Often people think that simply by owning a website, people will just visit and become customers - this is wrong, very wrong. 

One of the best tactics of marketing is to put yourself in the shoes of the customer. If YOU wanted to buy from YOUR industry, how would you do it? Most likely, there isn’t one well known area where all of the industry businesses just hang out, making shopping easy for the customers. So the real question is ‘how do you find YOU’? Thousands of people every single second perform a Google search to answer a question the face, often their question is how they can find a business to solve a problem they face. The solution to this, is SEO.

OK, OK..... So Does This SEO Work?

A website is a program, which is full of tens of thousands of lines of coding. Plain and simple, it is a big.... fat.... mess of text! SEO has two objectives, turn that mess of code into something that makes sense for search engines, and to give a website credibility. The “mess of code” doesn’t have anything to do with the Programmer’s ability, but instead it is installing special tools to help make the code better.

The “credibility” is often difficult to accomplish for non-professionals, or even smaller firms. To establish it, your site needs to have presence on other sites, this is called link-building. Well known companies such as Webmosa, have access to hundreds of thousands of websites through our networks. If we need to get 10,000 links to your site, we can do it in less than a week! Google will eventually visit these other websites, and see your link on their site, which will give you this popularity to help you rank.

Other great ways to establish “credibility”, is to become the champion of your industry, and show to Google that you are very active. This is where blogging comes into play. Using proper keywords, that are similar to the SEO already established, and combined with your link-building campaign, you will see the best results.

This SEO Sounds Intriguing, Can You Guarantee Results?

SEO is just like a race, your website is in competition with the other websites for the keywords in desire. The site with the best coding, most link-building, and most relevant blogs will have the greatest chance of winning said race. SEO is an on-going process, in which keeping an eye on your competitors is a very important aspect (Webmosa uses advanced software that helps with this). Dollar for dollar, Webmosa can give you the highest quality of SEO for the best prices around, but results are directly linked to who has the strongest website in the area.