How to Write Good Content
Recently I was in a meeting with a prospective client who showed a great concern about the content writing aspect for their website. Though slightly relieved to find out that Webmosa handles most of the writing for clients, but the prospect then showed another concern which was how could our writer possibly understand their unique market? This is actually quite a simple task; here is how to accomplish it with just 3 main objectives:
- Determine the purpose of the page: When your visitors see this page, what is it that you wish they do? Are you interested in welcoming them, buy something; move to the products or category pages, or to request more information about the product. With that basic information known, a writer can then imagine themselves in the position of the visiting user, and work to create the content to satisfy the purpose of the page.
- Research the competitors: In most cases, the reason companies are looking to rebuild, or build a website is because either their competitors are doing a better job, or they are trying to stay ahead of them. So with this, you need to consider just 2 points: What are the competitors doing that you are not, and how can you improve their techniques? Or, what ways can you improve the quality of service for your client base. After considering those 2 questions, you should be able to come up with a basic strategy in which you can focus the pages efforts. Use that strategy as the complete mission and be sure that it goes well with the pictures and theme of the page.
- Read It!: Definitely the most important step. It is just terrible when you visit a site and it is obvious the content was completely neglected. Well written pages can truly bode well for a company, so be sure that the page makes sense. Have someone else go through the page once you are complete; use that fresh pair of eyes to make sure there aren't any statements that will leave the users puzzled and scratching their heads.
Content writing is not terribly difficult to do; it just requires some thought and patience, just like every other step in building a site. When Webmosa puts content together for a client, and the site is still heavily under construction, we fill in space with Latin text, then gauge how much content is needed for the site. Knowing how much text a writer has to work with is a very important variable. The writer should also reserve the right to request the artist to add more pictures in the event more content is needed to satisfy the focus of the page. If you follow this general plan each time, you should be able to satisfy your clients page after page.
- Tags: Content